{"id":2778,"date":"2026-04-07T12:39:01","date_gmt":"2026-04-07T12:39:01","guid":{"rendered":"https:\/\/value4her.org\/?p=2778"},"modified":"2026-04-09T09:50:53","modified_gmt":"2026-04-09T09:50:53","slug":"fannie-gondwe-malawi","status":"publish","type":"post","link":"https:\/\/value4her.org\/fr\/fannie-gondwe-malawi\/","title":{"rendered":"\u00a0Fannie Gondwe, Malawi"},"content":{"rendered":"

La patate douce \u00e0 chair orange n\u2019a pas la visibilit\u00e9 du ma\u00efs ou du riz dans les discussions sur les syst\u00e8mes alimentaires au Malawi. Elle ne b\u00e9n\u00e9ficie ni de l\u2019attention politique ni des infrastructures de march\u00e9 accord\u00e9es aux grandes c\u00e9r\u00e9ales. Pourtant, elle est r\u00e9sistante au climat, productive, \u00e0 maturation rapide et \u2014 surtout \u2014 riche en vitamine A, dans un contexte o\u00f9 la malnutrition des jeunes enfants reste une r\u00e9alit\u00e9 persistante dans les communaut\u00e9s rurales. Fannie Gondwe a fond\u00e9 Perisha Agro and Packaging Enterprise sur la conviction que cette culture n\u00e9glig\u00e9e m\u00e9ritait une v\u00e9ritable cha\u00eene de valeur, et que les femmes qui la cultivent m\u00e9ritaient un march\u00e9 fiable.<\/p>\n\n\n\n

Remporter la cat\u00e9gorie Championne de l\u2019autonomisation des femmes lors du WAYA 2024 n\u2019a pas cr\u00e9\u00e9 cette conviction. Cela l\u2019a amplifi\u00e9e \u2014 et a ouvert des portes que trois ann\u00e9es d\u2019efforts n\u2019avaient pas encore permis d\u2019ouvrir.<\/p>\n\n\n\n

Une perc\u00e9e commerciale apr\u00e8s trois ans d\u2019attente<\/strong><\/p>\n\n\n\n

Pendant trois ans avant le prix, Perisha tentait d\u2019obtenir une distribution nationale pour ses produits \u2014 farine et pur\u00e9e de patate douce, farine de ma\u00efs orange, farine de manioc, farine de haricot nua \u2014 sans succ\u00e8s. En un an, la situation a chang\u00e9. Shoprite a sign\u00e9 un contrat pour distribuer ses produits dans ses 12 magasins au Malawi. Food Lovers Market a augment\u00e9 ses commandes mensuelles, et une entreprise chinoise est devenue acheteur. Trois ans de blocage, suivis de multiples opportunit\u00e9s apr\u00e8s la reconnaissance.<\/p>\n\n\n\n

Le prix de 20 000 dollars a \u00e9t\u00e9 investi dans des mat\u00e9riaux d\u2019emballage conformes aux standards du march\u00e9 et dans l\u2019int\u00e9gration de 700 nouveaux producteurs.<\/p>\n\n\n\n

Sur le plan financier, le chiffre d\u2019affaires est pass\u00e9 de 371 000 dollars en 2023 \u00e0 456 000 dollars en 2024, avec une marge nette de 21 %.<\/p>\n\n\n\n

6 700 agriculteurs et 800 000 m\u00e9nages<\/strong><\/p>\n\n\n\n

Le r\u00e9seau de producteurs s\u2019est consid\u00e9rablement \u00e9largi, avec une forte participation des femmes. En 2024, Perisha a transform\u00e9 140 tonnes de farine et 30 tonnes de pur\u00e9e de patate douce.<\/p>\n\n\n\n

L\u2019impact nutritionnel est central : une am\u00e9lioration mesurable de la s\u00e9curit\u00e9 alimentaire a \u00e9t\u00e9 observ\u00e9e dans les communaut\u00e9s rurales. Les produits de Perisha ont atteint plus de 800 000 m\u00e9nages, avec un objectif d\u2019un million d\u2019ici 2026.<\/p>\n\n\n\n

Une leader rendue visible<\/strong><\/p>\n\n\n\n

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WAYA a offert \u00e0 Fannie une visibilit\u00e9 accrue, lui permettant d\u2019assumer des r\u00f4les de leadership national et international, notamment en tant que pr\u00e9sidente d\u2019un organisme d\u00e9di\u00e9 aux cultures racines et tubercules.<\/p>\n\n\n\n

Elle a \u00e9galement sensibilis\u00e9 des milliers de femmes et de jeunes, renfor\u00e7ant l\u2019adoption de ces cultures \u00e0 fort potentiel.<\/p>\n\n\n\n

Reconnaissance et influence<\/p>\n\n\n\n

Fannie est aujourd\u2019hui membre du conseil mondial du World Agriculture Forum et poursuit son objectif d\u2019\u00e9largir l\u2019acc\u00e8s \u00e0 des produits alimentaires enrichis.\n\nSon message est clair : la pers\u00e9v\u00e9rance et l\u2019engagement finissent par \u00eatre reconnus, m\u00eame lorsque l\u2019on construit dans l\u2019ombre.<\/p>\n\n\n\n

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Orange fleshed sweet potato does not have the profile of maize or rice in Malawi’s food system conversation. 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