{"id":2848,"date":"2026-04-07T13:47:32","date_gmt":"2026-04-07T13:47:32","guid":{"rendered":"https:\/\/value4her.org\/?p=2848"},"modified":"2026-04-09T09:52:15","modified_gmt":"2026-04-09T09:52:15","slug":"florence-bassono-kabore-burkina-faso","status":"publish","type":"post","link":"https:\/\/value4her.org\/fr\/florence-bassono-kabore-burkina-faso\/","title":{"rendered":"Florence Bassono Kabore, Burkina Faso"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Florence Bassono n\u2019avait jamais envisag\u00e9 de diriger une usine. En 2010, cette assistante de direction de formation apprend que son entreprise pourrait fermer ; plut\u00f4t que d\u2019attendre, elle contracte un petit pr\u00eat de d\u00e9marrage, d\u00e9gage son arri\u00e8re-cour et commence \u00e0 r\u00e2per manuellement du manioc pour produire de l\u2019atti\u00e9k\u00e9, ce couscous ferment\u00e9 traditionnellement import\u00e9 de C\u00f4te d\u2019Ivoire. Ce qui n\u2019\u00e9tait au d\u00e9part qu\u2019une solution de repli pour g\u00e9n\u00e9rer des revenus devient une v\u00e9ritable obsession : si le Burkina peut produire le manioc, pourquoi la valeur ajout\u00e9e \u2014 et les emplois f\u00e9minins \u2014 devraient-ils venir de l\u2019\u00e9tranger ? Les voisins se moquaient de cette \u00ab employ\u00e9e de bureau \u00bb devenue \u00e9plucheuse de racines, jusqu\u2019\u00e0 ce que la demande d\u00e9passe l\u2019offre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le succ\u00e8s a apport\u00e9 de nouveaux d\u00e9fis : les interm\u00e9diaires contr\u00f4laient l\u2019approvisionnement en mati\u00e8res premi\u00e8res et les transformatrices gagnaient \u00e0 peine de quoi vivre. Bassono a choisi l\u2019int\u00e9gration verticale, organisant 150 petits producteurs, majoritairement des femmes, et les formant \u00e0 des pratiques agricoles intelligentes face au climat afin d\u2019am\u00e9liorer \u00e0 la fois les rendements et la fid\u00e9lit\u00e9. Elle a structur\u00e9 les \u00e9quipes informelles en une micro-usine \u00e0 la p\u00e9riph\u00e9rie de Ouagadougou, o\u00f9 70 % du personnel sont des femmes apprenant \u00e0 la fois les normes de s\u00e9curit\u00e9 alimentaire et les bases de la gestion salariale.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"2851\" src=\"https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-5-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-2851\" srcset=\"https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-5-1-1024x683.jpeg 1024w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-5-1-300x200.jpeg 300w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-5-1-768x512.jpeg 768w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-5-1-18x12.jpeg 18w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-5-1-900x600.jpeg 900w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-5-1.jpeg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"2850\" src=\"https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-4-1-1024x576.jpeg\" alt=\"\" class=\"wp-image-2850\" srcset=\"https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-4-1-1024x576.jpeg 1024w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-4-1-300x169.jpeg 300w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-4-1-768x432.jpeg 768w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-4-1-18x10.jpeg 18w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-4-1.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le catalyseur AGRA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque la subvention d\u2019innovation VALUE4HER d\u2019AGRA pour les cha\u00eenes d\u2019approvisionnement entre femmes a lanc\u00e9 son premier appel \u00e0 projets \u00e0 la mi-2021, offrant jusqu\u2019\u00e0 10 000 USD pour renforcer les liens commerciaux entre entreprises dirig\u00e9es par des femmes, la proposition de Bassono \u00e9tait simple mais audacieuse : installer une presse de qualit\u00e9 alimentaire et un s\u00e9choir solaire, puis organiser une cha\u00eene enti\u00e8rement f\u00e9minine \u2014 des productrices de manioc aux transformatrices et aux acheteurs grossistes \u2014 avec des contrats \u00e0 prix \u00e9quitables. Son projet a \u00e9t\u00e9 retenu. Les fonds ont permis d\u2019acqu\u00e9rir la presse, un s\u00e9choir solaire \u00e0 48 plateaux et des sacs tiss\u00e9s en vrac. Le programme d\u2019aide danois PCESA a apport\u00e9 un accompagnement en gestion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En six mois, 200 transformatrices ont \u00e9t\u00e9 formellement int\u00e9gr\u00e9es et form\u00e9es, 150 producteurs ont obtenu des contrats \u00e0 des prix sup\u00e9rieurs au march\u00e9 local, le volume de production quotidienne a augment\u00e9 de 30 %, et les d\u00e9chets de pelures ont diminu\u00e9 gr\u00e2ce \u00e0 leur transformation en aliments probiotiques pour le b\u00e9tail. L\u2019effectif de l\u2019usine est pass\u00e9 de 15 \u00e0 25 employ\u00e9s, dont 70 % de femmes. En 2023, le couscous Faso Atti\u00e9k\u00e9 approvisionnait les supermarch\u00e9s urbains plut\u00f4t que les \u00e9tals de rue, d\u00e9montrant qu\u2019un financement cibl\u00e9 entre femmes peut transformer une activit\u00e9 informelle en cha\u00eene de valeur structur\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, Florence a r\u00e9guli\u00e8rement postul\u00e9 aux Women Agripreneurs of the Year Awards (WAYA) en 2022 et 2023. En 2023, elle n\u2019a pas \u00e9t\u00e9 finaliste, mais VALUE4HER, reconnaissant son potentiel, l\u2019a int\u00e9gr\u00e9e au programme d\u2019acc\u00e9l\u00e9ration de mentorat FAO\u2013IAFN, la mettant en relation avec une agripreneure exp\u00e9riment\u00e9e. Ce mentorat a \u00e9t\u00e9 un v\u00e9ritable tournant : il lui a permis de repenser sa strat\u00e9gie, sa vision de croissance et son excellence op\u00e9rationnelle. Elle a notamment compris que sans certification HACCP, les grandes surfaces ne collaboreraient pas avec elle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, lors de l\u2019appel WAYA 2024, elle a candidat\u00e9 une troisi\u00e8me fois, avec une proposition affin\u00e9e gr\u00e2ce aux retours de son mentor. Cette fois, elle a remport\u00e9 le prix de l\u2019Entreprise Exemplaire de Cr\u00e9ation de Valeur. Ce prix distingue les entreprises dirig\u00e9es par des femmes qui excellent dans la transformation de produits agricoles en produits \u00e0 forte valeur ajout\u00e9e. Il \u00e9tait assorti d\u2019une r\u00e9compense de 25 000 USD, d\u2019un mentorat prolong\u00e9 et d\u2019une visibilit\u00e9 accrue. Pour Florence, ce n\u2019\u00e9tait pas seulement une reconnaissance, mais un levier d\u2019acc\u00e9l\u00e9ration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelques mois apr\u00e8s, Faso Atti\u00e9k\u00e9 a \u00e9tendu ses capacit\u00e9s. Le financement a permis l\u2019acquisition d\u2019un nouvel espace de production et d\u2019un syst\u00e8me de s\u00e9chage solaire r\u00e9duisant le temps de s\u00e9chage de 4,5 heures \u00e0 2 heures, am\u00e9liorant ainsi la productivit\u00e9 et l\u2019hygi\u00e8ne, et consolidant les partenariats avec des supermarch\u00e9s majeurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019impact humain a \u00e9t\u00e9 significatif : 76 des 88 employ\u00e9s sont des femmes, dont beaucoup sont des m\u00e8res issues du secteur informel. Gr\u00e2ce au financement, 12 nouveaux emplois ont \u00e9t\u00e9 cr\u00e9\u00e9s, dont six pour des jeunes de moins de 35 ans. Florence a \u00e9galement mis en place un syst\u00e8me de mentorat pour 13 micro-entreprises dirig\u00e9es par des femmes.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"2853\" src=\"https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-Main-819x1024.jpg\" alt=\"\" class=\"wp-image-2853\" srcset=\"https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-Main-819x1024.jpg 819w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-Main-240x300.jpg 240w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-Main-768x960.jpg 768w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-Main-1229x1536.jpg 1229w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-Main-1638x2048.jpg 1638w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-Main-10x12.jpg 10w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-Main-scaled.jpg 2048w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"2852\" src=\"https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-6-1-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-2852\" srcset=\"https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-6-1-1-1024x683.jpeg 1024w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-6-1-1-300x200.jpeg 300w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-6-1-1-768x512.jpeg 768w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-6-1-1-18x12.jpeg 18w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-6-1-1-900x600.jpeg 900w, https:\/\/value4her.org\/wp-content\/uploads\/2026\/04\/2024-Florence-Bassono-Kabore-6-1-1.jpeg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Au niveau agricole, 83 nouveaux producteurs de manioc ont \u00e9t\u00e9 int\u00e9gr\u00e9s et form\u00e9s \u00e0 des pratiques durables. L\u2019entreprise a distribu\u00e9 2,6 tonnes de biofertilisant et 57 % des producteurs ont constat\u00e9 une am\u00e9lioration des rendements. Florence a \u00e9galement structur\u00e9 des contrats avec 3 000 producteurs, dont 60 % de femmes, garantissant des prix stables et des paiements fiables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En d\u00e9cembre 2024, elle a d\u00fb faire face \u00e0 une r\u00e9sistance sociale, certains maris s\u2019opposant au travail en usine de leurs \u00e9pouses. Elle a alors organis\u00e9 la \u00ab Journ\u00e9e des maris Faso Atti\u00e9k\u00e9 \u00bb pour sensibiliser \u00e0 l\u2019entrepreneuriat f\u00e9minin. L\u2019\u00e9v\u00e9nement a contribu\u00e9 \u00e0 r\u00e9duire ces r\u00e9sistances.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Florence reste lucide sur les prochaines \u00e9tapes : certification HACCP, expansion nationale et augmentation de la production. Elle conserve son certificat WAYA dans son bureau comme rappel que la pers\u00e9v\u00e9rance a ouvert les portes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Deux refus m\u2019ont appris o\u00f9 m\u2019am\u00e9liorer \u00bb, dit-elle. \u00ab La troisi\u00e8me tentative m\u2019a donn\u00e9 la cl\u00e9. WAYA n\u2019a pas construit mon entreprise ; il a simplement lev\u00e9 les obstacles que je ne pouvais pas franchir seule. \u00bb<\/p>","protected":false},"excerpt":{"rendered":"<p>Florence Bassono never planned on running a factory. In 2010 the trained executive assistant learned her company might close; rather than wait, she borrowed a small start-up loan, cleared her&#8230;<\/p>","protected":false},"author":2,"featured_media":3171,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[13,10],"class_list":["post-2848","post","type-post","status-publish","format-standard","has-post-thumbnail","category-women2market","tag-featured","tag-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Florence Bassono Kabore, Burkina Faso - VALUE4HER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/value4her.org\/fr\/florence-bassono-kabore-burkina-faso\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Florence Bassono Kabore, Burkina Faso - VALUE4HER\" \/>\n<meta property=\"og:description\" content=\"Florence Bassono never planned on running a factory. 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