{"id":2848,"date":"2026-04-07T13:47:32","date_gmt":"2026-04-07T13:47:32","guid":{"rendered":"https:\/\/value4her.org\/?p=2848"},"modified":"2026-04-09T09:52:15","modified_gmt":"2026-04-09T09:52:15","slug":"florence-bassono-kabore-burkina-faso","status":"publish","type":"post","link":"https:\/\/value4her.org\/pt\/florence-bassono-kabore-burkina-faso\/","title":{"rendered":"Florence Bassono Kabore, Burkina Faso"},"content":{"rendered":"

Florence Bassono nunca planeou gerir uma f\u00e1brica. Em 2010, a ent\u00e3o assistente executiva soube que a empresa onde trabalhava poderia encerrar; em vez de esperar, pediu um pequeno empr\u00e9stimo inicial, limpou o quintal de casa e come\u00e7ou a ralar mandioca manualmente para produzir atti\u00e9k\u00e9, o cuscuz fermentado tradicionalmente importado da Costa do Marfim. O que come\u00e7ou como uma solu\u00e7\u00e3o de emerg\u00eancia transformou-se numa convic\u00e7\u00e3o: se o Burkina Faso produzia a mat\u00e9ria-prima, por que raz\u00e3o o valor \u2014 e os empregos para mulheres \u2014 deveriam vir de fora? No in\u00edcio, foi alvo de cr\u00edticas, at\u00e9 que a procura ultrapassou a oferta.<\/p>\n\n\n\n

O crescimento trouxe novos desafios: intermedi\u00e1rios controlavam o fornecimento de mandioca e as processadoras recebiam rendimentos m\u00ednimos. Florence optou pela integra\u00e7\u00e3o vertical, organizando 150 pequenos produtores \u2014 na maioria mulheres \u2014 e introduzindo pr\u00e1ticas agr\u00edcolas inteligentes para aumentar produtividade e fideliza\u00e7\u00e3o. As equipas informais foram transformadas numa microf\u00e1brica nos arredores de Ouagadougou, onde 70% da equipa s\u00e3o mulheres, formadas tanto em seguran\u00e7a alimentar como em gest\u00e3o financeira b\u00e1sica.<\/p>\n\n\n\n

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O catalisador AGRA<\/strong><\/p>\n\n\n\n

Em 2021, quando a iniciativa VALUE4HER da AGRA lan\u00e7ou o programa Women-to-Women Supply-Chain Innovation Grant, Florence apresentou uma proposta direta: instalar uma prensa alimentar e um secador solar, e estruturar uma cadeia totalmente feminina \u2014 da produ\u00e7\u00e3o \u00e0 comercializa\u00e7\u00e3o \u2014 com contratos justos. A proposta foi aprovada. O financiamento permitiu adquirir equipamentos e melhorar a opera\u00e7\u00e3o, com apoio adicional de forma\u00e7\u00e3o em gest\u00e3o.<\/p>\n\n\n\n

Em seis meses, 200 mulheres processadoras foram formalmente integradas e formadas, 150 produtores garantiram contratos com pre\u00e7os acima do mercado local, a capacidade di\u00e1ria aumentou 30% e os res\u00edduos de casca reduziram-se, pois o calor do secador passou a transform\u00e1-los em ra\u00e7\u00e3o probi\u00f3tica para animais. O n\u00famero de trabalhadores subiu de 15 para 25, sendo 70% mulheres. Em 2023, o cuscuz Faso Atti\u00e9k\u00e9 j\u00e1 abastecia supermercados urbanos, em vez de bancas de rua \u2014 prova de que um financiamento direcionado pode transformar uma atividade informal numa cadeia de valor estruturada.<\/p>\n\n\n\n

Al\u00e9m disso, Florence candidatou-se consistentemente aos pr\u00e9mios WAYA em 2022 e 2023. Em 2023, n\u00e3o foi selecionada como finalista, mas a VALUE4HER, reconhecendo o seu potencial, encaminhou-a para o Women Mentorship Accelerator da FAO\u2013IAFN, onde foi acompanhada por uma mentora l\u00edder no agroneg\u00f3cio. Para Florence, essa mentoria foi um ponto de viragem. Permitiu-lhe repensar crescimento, investimento e excel\u00eancia operacional. Percebeu que, sem certifica\u00e7\u00e3o HACCP, os supermercados nunca considerariam o seu neg\u00f3cio.<\/p>\n\n\n\n

Quando abriu a candidatura para o WAYA 2024, candidatou-se pela terceira vez, com uma proposta refinada ap\u00f3s meses de orienta\u00e7\u00e3o. Desta vez, venceu na categoria de Melhor Agripreneure de Valor Acrescentado do Ano. O pr\u00e9mio incluiu 25.000 d\u00f3lares, mentoria cont\u00ednua e uma plataforma p\u00fablica de visibilidade \u2014 n\u00e3o apenas valida\u00e7\u00e3o, mas capital para acelerar.<\/p>\n\n\n\n

Meses ap\u00f3s o pr\u00e9mio, a Faso Atti\u00e9k\u00e9 expandiu a sua capacidade. O financiamento permitiu garantir um espa\u00e7o fabril mais eficiente e um sistema solar de secagem que reduziu o tempo de 4,5 horas para apenas 2 horas, melhorando a higiene e a consist\u00eancia do fornecimento a grandes supermercados como Lafi, Yelhy, Sank Business e Faso Market.<\/p>\n\n\n\n

O impacto humano foi igualmente significativo. 76 dos 88 trabalhadores s\u00e3o mulheres, muitas delas m\u00e3es anteriormente em empregos informais. Florence contratou mais 12 colaboradores, seis deles jovens. Tamb\u00e9m formalizou rela\u00e7\u00f5es de mentoria com 13 microempresas lideradas por mulheres na sua cadeia de abastecimento.<\/p>\n\n\n\n

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Ao n\u00edvel dos agricultores, foram integrados mais 83 produtores de mandioca, todos formados em compostagem org\u00e2nica, controlo de pragas e irriga\u00e7\u00e3o eficiente. Foram distribu\u00eddas 2,6 toneladas de biofertilizante produzido a partir de res\u00edduos, e 57% dos produtores registaram aumentos de produtividade at\u00e9 abril de 2025. Florence formalizou contratos com 3.000 produtores (60% mulheres), garantindo pre\u00e7os justos e pagamentos atempados. O volume de neg\u00f3cios manteve-se em cerca de 408.000 d\u00f3lares, mas a efici\u00eancia aumentou as margens em 12%. At\u00e9 os res\u00edduos ganharam valor, transformados em ra\u00e7\u00e3o probi\u00f3tica.<\/p>\n\n\n\n

Em dezembro de 2024, surgiu um novo desafio: resist\u00eancia social. Alguns maridos opunham-se ao trabalho das mulheres na f\u00e1brica. Florence organizou o \u201cDia dos Maridos Faso Atti\u00e9k\u00e9\u201d, envolvendo 27 participantes, o que ajudou a mudar mentalidades e reduzir a resist\u00eancia.<\/p>\n\n\n\n

Florence mant\u00e9m uma vis\u00e3o realista: certifica\u00e7\u00e3o HACCP, expans\u00e3o nacional e, possivelmente, produ\u00e7\u00e3o de 10 toneladas por m\u00eas at\u00e9 2026. Ainda assim, guarda o certificado WAYA no escrit\u00f3rio como s\u00edmbolo de persist\u00eancia.<\/p>\n\n\n\n

\u201cDuas rejei\u00e7\u00f5es ensinaram-me onde melhorar\u201d, diz Florence. \u201cA terceira tentativa deu-me a chave. O WAYA n\u00e3o construiu o meu neg\u00f3cio; removeu os obst\u00e1culos que eu n\u00e3o conseguia ultrapassar sozinha.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

Florence Bassono never planned on running a factory. 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